Pinterest was something I had hardly used before this time last year and so I got approximately 0 views in fact I got 0 views until May 2018 and since then I have gone up to an average of 100K per month, but how? Before I go any further with this post I want to say that I am not trying to sell you a course!! I have seen so many of these posts that say they are writing about how to increase pinterest views, but then there is no advice just a link to a paid course. This is not that! I actually want to tell you about the tools that I have used to increase my Pinterest views and give you practical help. However, I am including an affiliate link which means I will make a commission at no extra cost to you should you click through and make a purchase.
When I first started promoting and sharing my blog I had no idea that I could use Pinterest to help get my content out there, but as I read more about how people were getting thousands of views on their blogs Pinterest kept coming up and so eventually I thought I had better see what it was all about and I am really glad I did as I now get at least 50% of my visitors from Pinterest. Just one post this month received around 30,000 views on pinterest and this translated to around 1000 visits to the blog. That is just on one post so you can see how quickly this can all add up when I am typically posting at least 4 times a week and you can of course share multiple pins for the same post and so increase that even further. The question is though how do you get people to see your pins and so drive traffic to your blog? My practical tips below are things that I have actually done and that made a real difference to increasing my Pinterest views and in turn my blog visitor stats.
- Spend time looking up subjects that you are interested in writing about and look at the headings used, the keywords etc… so that you can start to understand what works and where best to pitch your ideas
- I also looked at pins for the subjects I wanted to write about just to get ideas for how best to create visuals that appealed
Work on your images
- Vertical images work best on Pinterest so I started to change mine. I use Canva for this. I only use the free version and have found it totally sufficient. They have loads of free images and I found it very intuitive to use. I find this tool really useful as it makes the images exactly the right size – not just for pinterest, but also for other social media sites
- Develop your brand style and keep it consistent so that people can start to recognise your posts. I go for bright images wherever possible and stick to the same colour palette
Create more pins
- I noticed that others had multiple pins for each post and so I started to do that as well. I use different images and text on multiple pins to attract additional attention to my blog posts
- Getting creating additional pins for your post when you notice that it is gaining attention. Capitalise on success!!
Join Group Boards
- Although Pinterest have said that group boards are not as vital as they used to be I have still found that I get a lot of repins from them. I also need them to be able to have enough boards to post my pins on.
Create your own niche boards
- I have found that creating several boards which increasingly narrow down to a niche to be really useful. It means that I can share my pins and those of others more times without loading one board with the same things
Use a scheduling tool
- I totally recommend using a scheduling tool. Personally I use Tailwind who are a Pinterest partner. To start with I did their free trial which gives you 100 pins. I had such fab results that I felt it was worth it to upgrade and pay for an annual plan. At the moment I only use it for Pinterest, but have also trialed their version for Instagram (this is a separate subscription) and again saw brilliant results. I just wasn’t ready to focus on instagram, but when I am I will be using Tailwind.
- The best thing about Tailwind for me is that is makes my life easier. I can schedule my pins in advance and all in one go each month. I can then just leave it alone and let Tailwind do its magic! They have great analytics so you can see which pins are performing well and you can also join tribes and share your pins there.
- Since using Tailwind I have had a massive increase in the engagement that I have on my pins and have seen the rise in Pinterest views to around 100K per month. You can see I had pretty much 0 engagement before I was using Tailwind and am now at 12.7%. I don’t know whether this is good in comparison with others, but for me it is great. Of course everyone’s results are different, but to give you an example the lovely peeps over at Tailwind have put together this infographic of typical Pinterest results of Tailwind members. You can also see this by clicking here!!
- I have started using SmartLoop on Tailwind which is amazing!! This tool not only posts your scheduled pins, but does it on rotation and ensures that you are not breaking group board pin rules. There is also the option to schedule different loops for different times of the year and have them run annually. For example you can set up a loop so that all of your Christmas related posts run say between November and December and your back to school posts run through August or December if you are in OZ. This is a such a time saver and I have seen a huge increase in my results since using Tailwind and its SmartLoop tool.
- I have an affiliate link to Tailwind in case you would like to give it a whirl: